AI-powered Influencer Marketing Platforms
Worldwide expenditure on influencer marketing is likely to exceed $5–10 billion by the end of this year. While the practical benefits of influencer marketing appear to be quite obvious — high interaction, significant traffic, and original content — there is still a long way to go. Yet, finding the right influencer to generate good content that resonates with your brand and audience remains a complex process. Yet, with the development of inauthentic social media stars, quantitative measurements are no longer sufficient as a standard for identifying the correct influencers. Instead, brands frequently choose creative influencers associated with qualitative considerations such as brand affinity, content quality, and the influencer’s ability to articulate corporate brand identity.
What’s next for influencer marketing platforms?
Artificial intelligence is the technology that is transforming the way organizations undertake marketing strategies by integrating quantitative and qualitative measurements in relevant ways. AI offers solutions for a variety of demands, including influencer discovery, brand affinity, and content analysis. AI assists brands in increasing the effectiveness of their propositions by speeding up problem-solving, market research, organizing, and knowledge generation, providing marketers more time to enhance the accuracy of their marketing plans and achieve the desired results.
What role does AI play?
Finding the right influencers is a time-consuming effort. Platforms driven by AI have been demonstrated to be practical tools for connecting marketers with relevant influencers. Marketers use this to collect all of the data they need to make decisions, spot patterns, and choose the best influencers for them in a short period of time. AI also allows for simple differentiation between computer-generated and real-life influencers by enabling footprint analysis among followers.
The apparent next step after choosing the ideal influencer for a campaign is to assess performance. Marketers use AI to analyze individual posts produced by influencers and compile data to determine how effectively a specific influencer works with a brand. Marketers are able to acquire more significant insights on the rise or decrease in an influencer’s impact among their audience.
Daily, the audience is inundated with content. To prevent becoming lost in an ocean of data, companies need to capture the attention of potential consumers by choosing the most relevant and valuable content — and AI assists in strengthening this equation. AI-enabled solutions guarantee that companies offer relevant content to the correct audience while cutting through the noise of hundreds of other pieces of content by utilising Artificial Neural Network to assess several picture and video qualities and natural language processing to analyse comment emotions to determine which posts are favourably received. AI-enabled influencer marketing platforms allow one to examine an influencer’s effectiveness, analyse every piece of information created by the campaign, and assess numerous engagement metrics. AI assists marketers in calculating the real ROI of the campaign and understanding its influence on revenue.
Advantage of using AI in influencer marketing platforms
Predictably, brands will look towards AI technology to improve their influencer marketing tactics. After all, it’s not only about evaluating engagement and audience analytics; it’s also about examining the unstructured data that marketers need to fulfil their marketing objectives. As can be seen, Artificial Intelligence is altering brands’ perception of influencer marketing. The true benefit of an AI, influencer marketing platform is speed and precision, which aids in taking the campaign to an unrivalled level. Taking Nestle as a prime example of a company that has achieved enormous success with AI-powered influencer marketing platforms, let’s understand AI’s advantage.
Nestle Pure Life sought to connect with individuals who could share their happy stories about how obtaining assistance from average women who were moms and grandparents benefitted them in creating awareness about the brand. Nestle collaborated with Linqia, an AI-powered influencer marketing platform, to discover the ideal influencers across various social media platforms. The campaign also invited over 50,000 audience members to share their experiences about how their mother figures have inspired and increased their confidence, resulting in over 7,500 social tales and 22 million impressions.
